| ...for companies, organizations, executives and entrepreneurs...
360°Reach is the first and leading web-based personal brand assessment that helps you get the real story about how you are perceived by those around you. It gives you the critical feedback you need so you can expand your career or business success. It's an integral part of the personal branding process and an indispensable tool for thriving in today's professional environment.
Whether you are a job seeker, a consultant or entrepreneur or an HR manager looking to motivate and educate your staff, 360°Reach will provide you with the actionable insights you need to succeed.
Developed by behavioral psychologists and branding experts, 360°Reach is the leading web-based personal brand assessment that enables career-minded employees to get the real story about how they are perceived by those around them.
This assessment has been used by Microsoft, Disney, JPMorgan, Ogilvy Advertising, Starwood Hotels, British Telecom, IBM and hundreds of other successful companies as part of their talent development processes. It provides employees with valuable insights that are both eye-opening and action-oriented. Unlike many 360-degree assessments, 360°Reach is focused on development, not appraisal. It enables users to obtain input that is truly 360 degrees – including associates from outside the corporation (clients, business partners, etc.). And 360°Reach ensures respondents anonymity, so users can be confident in the feedback they receive.
Know Yourself to Grow Yourself - Companies & Organizations
To succeed in today’s dynamic work environment and deliver the greatest value to their employers, executives, managers and professionals need to be aware of their reputations. 360°Reach helps them understand their unique personal brand attributes and their strengths and weaknesses so they can exploit their unique value and engage themselves more passionately in your business. This self-awareness from an external perspective enables them to increase their confidence and self-motivation and build solid relationships with their constituencies.
"I wish I learned about 360°Reach 20 years ago. I have had performance reviews and career development coaching almost every year for 20 years, but none was as effective as your method. I wish your technique were available to all our corporate trainees before they are trapped in the standard performance review syndrome." Charles Mangano, Vice President, Bank of America
360°Reach is ideal for emerging leaders, managers, customer facing employees, teams and virtually anyone else in the organization who would like to increase their engagement, personal impact, motivation, confidence and self-awareness.
It’s Proven. It’s Affordable. It’s Effective.
360°Reach has been used by over 50,000 career-minded professionals. It’s affordable, easy to implement, and most importantly, effective. It’s available to corporations at volume discounts and/or as part of completely customizable personal branding/reputation management programs which include workshops, assessments and e-learning.
You can test out the system to see if it is right for your organization. To learn more and develop a program to meet your specific needs, please send an email to: coach@buzz2bucks.com
To succeed in today’s ultra-competitive marketplace, you must be keenly aware of external perceptions. Professional success doesn't happen in a vacuum. Whether you're searching for a new job, looking to make it to the top of the corporate ladder - skipping a few rungs, or just curious about what people think about you, 360°Reach is the answer.
If You Know Yourself, You Can Grow Yourself - Executives
Although successful branding is based in what is authentic and genuine about you, your personal brand is actually held in the hearts and minds of those around you. 360°Reach lets you understand these critical external perceptions. It enables you to obtain objective and candid feedback about your rational and emotional attributes, strengths, weaknesses, etc. It allows you to highlight your strengths and stand out from your peers so you can advance your career or find your ideal job.
"I have to say my favorite [personal branding] exercise had to be 360°Reach. I learned a great deal about how other people perceive me. I also realised that I was trying to please everyone and not actually pleasing anyone - and how far I'd gotten away from being me. I used the feedback from that exercise to better describe myself in cover letters and interviews." Dr. Michelle Mattern - Biotech Researcher
Get Feedback From Anyone You Want
With 360°Reach, your respondents are guaranteed anonymity and you can obtain feedback from anyone with an e-mail address, including; clients, partners, friends, colleagues, managers, employees, members of professional organizations, professors, etc. In addition, the web-based system consolidates the responses making it easy to make sense of the feedback you receive.
If You Know Yourself, You Can Grow Your Business - Entrepreneurs
360°Reach helps you understand your personal brand - and for consultants, entrepreneurs and coaches - your personal brand and the corporate brand are inextricably linked. To brand your business, you must know your personal brand.
Successful branding is based in what is authentic and genuine about you, yet your brand is actually held in the hearts and minds of those around you. 360°Reach lets you understand these critical external perceptions. It enables you to obtain objective and candid feedback about your rational and emotional brand attributes, strengths, weaknesses, etc. It gives you the actionable data you need to differentiate your business and make an impact on your target market.
Sometimes one insight from the outside world can forever change the course of your business. Don't wait for that insight. Pro-actively seek the feedback you need to succeed.
What is 360°Reach ?
360°Reach is a personal brand assessment that provides you with the external insights that are essential to success. Developed by behavioral psychologists and branding experts, it gives you a focused portrait of your professional reputation – one that is invaluable for ongoing professional and personal development.
Who is 360°Reach for?
If you fall into any of the categories below, you can benefit tremendously from a 360°Reach Assessment:
- career-minded professionals who want to develop themselves professionally
- people who are looking to change jobs
- people who are currently in job search mode
- executives who need to understand how they are really perceived externally
- independent consultants, entrepreneurs and small business owners who need external feedback to help guide their businesses
- sales people and consultants who want to increase their visibility, presence and effectiveness
- people who want to develop themselves personally and professionally
- teams of people working inside companies
How does it work?
Registered users (Requestors) are provided login details. Using any standard web browser, they log into the system and enter the email addresses of all of those from whom they would like input. By clicking ‘send’ they notify all of these respondents that they would like some feedback. Respondents enter the system using uniquely assigned passwords and provide their input. When they hit ‘send,’ the data is sent to the Requestor, without the email address or name of the Respondent. This ensures that Respondents provide candid responses. Requestors receive an email every time someone has completed the assessment, but they do not know from whom the feedback was sent.
Requestors have a link on the main menu of the system that enables them to send the summary data to their coach for analysis. Requestors can continue to send requests to an unlimited number of respondents for a thirty day period.
To whom should I send requests for feedback?
You can request feedback from anyone with an email address. You should select people who know you fairly well. Those who are just casual acquaintances may provide questionable feedback and could make your results less reliable. It’s best to include people from all aspects of your life (colleagues, managers, employees, clients, business partners, networking contacts, friends, family, etc.). This will give you a true 360-degree view of how you are perceived.
What kind of feedback does it provide?
360°Reach enables those people you select (Respondents) to provide input about your rational and emotional attributes, your greatest strength and greatest weakness, the team role that most suits you, etc. It also provides your Respondents with the opportunity to provide any additional comments they want to share. It includes two projective exercises to validate data and enable you to gain richer insights into what those around you think about you.
How is 360°Reach different from other 360-degree assessments?
360-degree assessments done inside the corporation are often focused on specific goals and objectives and do not provide bigger picture data about the participant’s strengths, weakness, rational and emotional attributes, etc. They usually include people from only inside the company and ignore critical feedback from external constituencies (like customers, business partners, etc.).
The feedback from 360-degree assessments conducted internally is often hard to rely on because respondents are not always 100% honest in their responses. According to a study published in the Harvard Management Review, “The majority of managers filling out 360-degree feedback reports hesitate to criticize any aspect of their peer's performance, particularly when raises and promotions may be on the line. Some also worry that negative feedback would strain their relationship with colleagues if it ever came out who had provided which ratings.”
Here’s what makes 360°Reach more effective and more valuable, It:
- enables you to obtain feedback from anyone with an email address. That means people from both inside the company and externally can participate.
- is administered by a third party. The data is not held inside the company, so respondents can be assured that they remain anonymous. No one other than you and your coach (if you want) see the feedback.
- allows for an unlimited number of respondents, providing a larger sample of data.
- takes just a few minutes for respondents to complete, making it more likely that they will respond.
- can be used by individual consultants, solo-preneurs and small business owners who otherwise don’t have access to 360-degree assessments.
- is high value for money.
How many people should I send it to?
With 360°Reach, you can send requests for feedback to an unlimited number of peers, managers, employees, clients, family members, etc. Having a minimum of 12-15 responses will provide you with actionable data. The average response rate (number of respondents who complete the questionnaire) is 40%. So, sending it to 38 people would ensure valid results. Caution: It is best to send it to people whom know you. Those who are just casual acquaintances may provide questionable feedback and could make your results less reliable.
How will I know when someone has responded?
Each time someone completes the questionnaire, you will receive an email with the results. It will not contain the respondent’s name or email address. That ensures their anonymity so that they provide truly candid feedback. At any time (and as often as you would like) within your 30-day subscription period, you can go into the system and retrieve the summary all feedback received to date. The summary consolidates all the input you have received to date.
Will you use the email Addresses I put into the system?
Never. We will not rent, sell, or otherwise use the email addresses you enter into 360°Reach. We take privacy very seriously. If a respondent checks the box requesting our newsletter, we will send them the newsletter and nothing else. If they do not check the box, we will not contact them in any way.
How do I get started?
Contact our office, coach@buzz2bucks.com or call 432-978-2009 or toll free at 1-800-963-3617.
For how long can I look at my response summary?
You have unlimited use of the product for 30 days. You can check the consolidated summary as often as you would like within your subscription period. Please print out your summary before your 30-day subscription expires.
How often should I conduct a 360°Reach assessment?
Every 6 months to a year. You will want to track your progress to see if the consistency of results increases and to verify that the visibility of your strengths and positive attributes are increasing while negative attributes and weaknesses are decreasing?
Why haven’t I received any responses to my request for feedback?
People are wary about receiving emails from a site they don't know. Be sure to send a personal email to everyone on your list from your own personal email address letting them know that they will be receiving this survey from 360Reach. That way, they can be on the lookout for it and not delete the login information when it arrives directly to them.
How do I analyze the results I receive?
For best results, wait until all of your feedback has come in before beginning analysis. You have three options:
- Perform the analysis yourself.
- Follow the easy to use e-Guide
- Contact Coach Maria Elena who has been certified by Reach to provide the analysis, coaching and a detailed, personalized 40-page report. This is the option we recommend to ensure that you get the most value from the feedback you receive.
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